Awareness
Interest
Consideration
Evaluation
Purchase
Retention
& Loyalty
In this stage the prospect is aware of the
challenge they are facing, but not of the
available solutions.
► Your content in this stage must educate
the buyer and not talk about your product.
SUITABLE
CONTENT
Align your Content
Align your Content Align your Content
Align your Content with the Buyer's Journey & Sales Process
Articles
Blogs
Infographics
White papers
Videos
Press releases
