Awareness
Interest
Consideration
Evaluation
Purchase
Retention
& Loyalty
In this stage the buyer has a better
understanding of his problem. His purchase
intent is rising as he has found a few
solutions for his challenge.
► Your content should build interest and
must be downloadable resources.
SUITABLE
CONTENT
Align your Content
Align your Content Align your Content
Align your Content with the Buyer's Journey & Sales Process
Solution Videos
Sales Presentations
Webinars
Conferences
Market Research Reports
