Awareness
Interest
Consideration
Evaluation
Purchase
Retention
& Loyalty
At this stage, buyers have shortlisted the
solution, but they need reassurance that
they're making the right choice.
► Your content must convince the buyer
and help them make an informed decision.
SUITABLE
CONTENT
Align your Content
Align your Content Align your Content
Align your Content with the Buyer's Journey & Sales Process
Industry Reports
Executive Presentations
Demos
Business Proposals
High-conversion Landing Page
