HUB Flipbooks

Aligning Content with Buyer's Journey and Sales Process

Ebooks about Content Marketing, Social Media, Web Design, SEO and PPC

Issue link: https://hub.emsdigital.co.za/i/1522130

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Organize Content & Make it Accessible How to Organize your REPS SPEND 8 HOURS A WEEK SEARCHING FOR CONTENT. FOR MOST REPS IT'S FASTER TO CREATE CONTENT, THAN FIND IT! • Videos, PDF's, Infographics, Presentations, Guides, etc. CONTENT TYPE • Segment content based on the various campaigns you are running. CAMPAIGNS • Different industries will have content specific to them. INDUSTRY • Group content based on geographical content consumption. GEOGRAPHIES • Each buyer's stage needs content specific to them. BUYERS JOURNEY Sales Content

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