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How B2B Brands Are Using Content Hubs

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K N O W L E D G E B A S E Showcase 5 I n a l l l i k e l i h o o d , y o u r c u s t o m e r s u p p o r t a n d c u s t o m e r s u c c e s s t e a m s a r e c r e a t i n g m o r e c o n t e n t t h a n y o u r m a r k e t i n g t e a m i s . H o w e v e r , i n m o s t o r g a n i z a t i o n s c u s t o m e r - f o c u s e d c o n t e n t g e t s t o s s e d i n t o a n a w f u l K n o w l e d g e B a s e b u i l t o n s o f t w a r e d e v e l o p e d i n t h e ' 9 0 s . A n d c u s t o m e r - f o c u s e d c o n t e n t i s j u s t a s d e s e r v i n g o f a g r e a t c o n t e n t e x p e r i e n c e a s y o u r m a r k e t i n g c o n t e n t . A v a n t i , C a n a d a ' s l e a d i n g p r o v i d e r o f H u m a n C a p i t a l M a n a g e m e n t s o l u t i o n s , h a s u s e d a c o n t e n t H u b t o h o u s e a n d o p t i m i z e i t s c u s t o m e r - f o c u s e d e d u c a t i o n a l c o n t e n t . T h e c o o l e s t p a r t ? A v a n t i ' s K n o w l e d g e B a s e i s p r o t e c t e d f r o m p r y i n g c o m p e t i t i v e e y e s t h r o u g h t h e u s e o f r e m o t e a u t h e n t i c a t i o n , e n s u r i n g o n l y A v a n t i ' s c u s t o m e r s h a v e a c c e s s .

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