You may have suspected for a while now that Lead Based Marketing has become ineffective. In fact, some would argue that it’s dead.
The era of the white paper with the overlaid lead form is in short, done and dusted.
The savvy marketer is now faced with nixing the lead gate process but, of course, not the leads.
“Irrelevant content is the #1 REASON that your visitors are not engaging with you.”
Want to know a trade secret?
When you deliver relevant information in a way that resonates with your prospects and you morph this into an EXPERIENCE, prospects will not only ENGAGE with you but they will do so HAPPILY.
Being relevant and personal has to be your top priority as a business.
Marketers are under more pressure than ever before to achieve this, but most lack the infrastructure to create, tailor and control content experiences.
“Nearly ¾ of online consumers become frustrated with websites when the content they see has nothing to do with their interests.”
I’d like you to meet The Content Hub.
The Content Hub's award-winning technology is helping businesses to rise above the noise of the average content experience with incredible results.
What if a single, powerful solution could allow you to readily create such experiences (within mere minutes) for every stage of your buyer's journey - and not only boost engagement - but greatly accelerate your sales pipeline!
That would be a game changer, right?
*The Content Hub's reach: from Discovery all the way through to Closed/Won.
Brands today are built and differentiated through the buyer experience when said buyer interacts with your collective content - from case study to social post - from great first impressions to lousy 'never agains'. Thus content experiences are crucial to the survival and booming growth of modern B2B brands.
Ask yourself, do you want to:
- Convince prospects
- Boost engagement, and
- Accelerate your sales pipeline?
Is your brand's collective content experiences ticking all of the above? What would your prospects say?
*Content Hub implementations with marked results.
Get ready for digital transformation!
About eMSDigital Group
At eMSDigital we believe in doing what we love and loving what we do. This is why we empower our clients daily with the tools, strategies, and guidance needed, to prepare their business for the future. Our passion to help amazing brands prosper - together with our award-winning solutions - has earned us a reputation as a leader in all things ‘digital experience’. If you want to be the envy of your competition, need help moving your B2B business online, or have any questions about creating the perfect digital experience for your customers, we’re just a click away :)
About the Author
Follow on Linkedin Visit Website Visit Calendly More Content by Kobus Van Den Berg