Industry: B2B Business [Case Study]

Why use the Hub?

One business, two outcomes… A tale of business confidence!

Business Outline

For almost a year and a half, a (previously) highly successful business was battling against a tough economy; struggling to cover overheads and forcibly scaling down resources in an attempt to weather a turbulent economic climate. Hoping that business would pick up before management had to consider more drastic steps. Times were dire, and the company’s future looked grim.

Challenge

A tough call had to be made. Does the company continue to scale down and prolong the inevitable, or does management make a bold move, and invest their last remaining enabling capital in an effort to stimulate growth?

A brave decision was taken – risk it was…

Six months after committing to the project, qualified leads were streaming in, the sales cycle was drastically reduced and conversion rates were higher than ever.

In less than 12 months, things got back on track – with new customers knocking on the door and profits steadily climbing.

Solution

But what exactly changed?

The answer is remarkably simple.

Management made the move to capitalize on an improved content delivery system.

Yes, this company, staring down a smoking barrel, decided to invest in a platform which would help them deliver targeted content, on which their audience could take action - at any given time - successfully drawing their prospective customers in and presenting them with an awesome value experience at the same time in order to drive business growth.

Had they not taken us up on the opportunity of a Content Hub to maximize their existing resources, the outcome would most likely have been different.

The truth is that even when times are tough, your prospective customers still buy - they just buy from brands they know. Customers respect brands that don’t waste their time; that put them in control and that they view as leaders in their field.

Customers want control over the information that they consume, and control in the buying decision.

So, you need to create an environment which:

1. gives your prospects the information they need in a structured and diverse format,
2. while ensuring that they are in control of the manner in which they consume this information,
3. at the pace which they are comfortable with,
4. while providing ‘action points’ at any given time.

AND you need to get your brand to stand out from the crowd (which in itself is no easy feat in today’s content rich world).

Not forgetting the fact that you have to do all of this BEFORE you are even able to present them with this ‘unique’ environment which you’ve magically concocted.

Piece of cake, right?

Shockingly, yes, it can be! Just as any tough task can become substantially easier when using the right tools – something which I’m sure we’ve all experienced and even chuckled about at some point in our lives :)

Take Away

Your content SHOULD work for you. You’ve invested an enormous amount of time and resources in creating content throughout the duration of your business’ lifetime. So why is this investment not affording you a good return?

Perhaps, like our overwhelmed client, you need to decide to step up and invest in the right tool.

Or perhaps you need the kind of hope which our Content Hub platform has already given to so many company’s just like the B2B business in this article.

Isn’t it time you empower your content to realize your business goals?

Find out how we can help you achieve the same great results!

About the Author

Kobus van den Berg is the visionary founder of eMSDigital Group, a global B2B 'Enablement' powerhouse driving revenue growth, elevating CX, and revolutionizing buyer-seller engagement since 2010. Inspired by his wife and son, Kobus is a firm believer in the power of doing ‘good’ business to the benefit of all parties involved, as he strives daily to pursue the elusive balance between work and life. Kobus is a dedicated Espresso enthusiast and master mead-maker, with dreams of retiring on a family wine farm to keep himself busy with the finer things in life.

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