You’re already an expert in content marketing, SEO, inbound marketing, ads, video, campaigns, email marketing, and more. You know how to engage your audience, provide relevant thought leadership, and ultimately improve your company’s bottom line — a doable but sometimes tall order!

Trust us — we know all about the time and resources that go into creating killer campaigns, collateral, and assets. So we built a product that works with you to provide the most engaging experience for audiences, with a ton of insight into what content works and what doesn’t. 

The Core of Content Marketing

Today’s effective content marketer must do 4 key things really, really well. They must:

Be quick and nimble

Content Marketing happens in real-time and if you allow yourself to get bogged down by IT or other roadblocks, you can easily miss the boat on what your audience is engaging with. The Hub’s real-time metrics give you the flexibility to discover what’s working and immediately take action.

Centralize content for maximum discoverability

People today are bombarded with content from multiple channels. Creating a captivating CX Hub gives your audience the ability to discover multiple forms of content in one experience. This ultimately drives maximum engagement.

Make content available and accessible

Regardless of what type of content you’re delivering, it’s imperative that it’s responsive, making it available anywhere, anytime!

Filter content based on interest and personas

The core of effective content marketing is to be personalized and targeted with your messaging. You want to identify your personas and speak directly to them. Luckily, it’s never been easier than with our CX Hubs.

How CX Hubs Empower You, the Content Marketer

We like to think of Hubs as your Marketing Strategy’s best friend. Hubs brings all your content together — from social media to videos and blog RSS — into one centralized and organized front-end experience. With our proprietary analytics platform, you have robust insight into metrics such as content engagement and performance comparisons between different content channels.

Learn which content is performing well and promote it heavily in your Hub and across your social networks. Capitalize on trending topics by creating Custom Streams and tailored content for that particular theme. Easily manage your content in a beautiful UI without the need for IT involvement.

With CX Hubs, we empower you to go beyond, and enter the realm of enhanced and actionable content marketing by organizing and centralizing your assets – quickly – with an enormous amount of insight into audience engagement.

About the Author

Hub Business is focused on bringing your Hubs and Marketing Strategy together as one cohesive team. Hubs integrate all your content — from social media to videos and blog RSS — into one centralized and organized front-end experience.

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