Awareness
Interest
Consideration
Evaluation
Purchase
Retention
& Loyalty
The customer has purchased your solution
and now it's time to help them understand
how to use it.
► As they begin to reap the benefits of the
adoption, sending them content on tips
and shortcuts would be highly beneficial.
SUITABLE
CONTENT
Align your Content
Align your Content Align your Content
Align your Content with the Buyer's Journey & Sales Process
How-to Guides
FAQs
Demos
Use Cases
Reference Guides
Best Practices
Tips & Tricks
Playbooks
