Organize Content & Make it Accessible
How to make Existing Content
#1 CHALLENGE FOR TEAMS IS TO FIND THE RIGHT CONTENT
GOOD CONTENT IS THE BACKBONE OF WINNING DEALS!
• Make sure each content piece has a proper unique title.
• E.g.: [Product Name] Case Study_[Client Name]_[Date]
ADD HEADINGS
• Tag your content with the right keywords as it will make it easy to search for and also help in
grouping together your content.
ADD TAGS
• Every content piece you give your sales reps must answer two questions…
• What's in it for the sales reps?
• How is this content going to help their customers buy from them?
DESCRIBE CONTENT
Discoverable
