Awareness
Interest
Consideration
Evaluation
Purchase
Retention
& Loyalty
Here your buyer is considering the pros and
cons of various solutions that are available.
► At this stage, the buyer needs more
guidance in shortlisting a suitable solution to
his challenge.
SUITABLE
CONTENT
Align your Content
Align your Content Align your Content
Align your Content with the Buyer's Journey & Sales Process
Brochures
Case Studies
Video Testimonials
Pricing Comparisons
Feature Comparisons
