Artificial Intelligence vs Machine Learning [Knowing the Difference]

June 20, 2023 Kobus Van Den Berg

Artificial Intelligence (AI) and Machine Learning (ML) are terms that are often used interchangeably, but it’s important to note that there is a key difference between the two.

AI is a broad term that refers to the ability of machines to perform tasks that are typically associated with human intelligence, such as learning, reasoning, and problem-solving. ML is a subset of AI that focuses on the ability of machines to learn without being explicitly programmed. In other words, ML systems can learn from data and improve their performance over time.

Simplified, we can say that AI is a broader concept that encompasses ML, while ML is a specific technique that can be used to create AI systems.

AI and ML are both rapidly evolving fields, and there is a lot of overlap between the two. As AI research continues, it is likely that ML will become an increasingly important part of AI systems moving froward.

Here are some examples of how AI and ML are being used today:

  • Self-driving cars use AI to navigate roads and avoid obstacles.
  • Virtual assistants like Siri and Alexa use ML to understand natural language and respond to user requests.
  • Spam filters use ML to identify and block unwanted emails.
  • Recommender systems like Netflix and Amazon use ML to recommend products and services to users.
  • Fraud detection systems use ML to identify fraudulent transactions.

These are just a few examples of how AI and ML are already being used. As these technologies continue to develop, we can expect to see them used in an even greater variety of ways in the future.

About eMSDigital Group

At eMSDigital we believe in doing what we love and loving what we do. This is why we empower our clients daily with the tools, strategies, and guidance needed, to prepare their business for the future. Our passion to help amazing brands prosper - together with our award-winning solutions - has earned us a reputation as a leader in all things ‘digital experience’. If you want to be the envy of your competition, need help moving your B2B business online, or have any questions about creating the perfect digital experience for your customers, we’re just a click away :)

About the Author

Kobus Van Den Berg

Kobus van den Berg is the visionary founder of eMSDigital Group, a global B2B 'Enablement' powerhouse driving revenue growth, elevating CX, and revolutionizing buyer-seller engagement since 2010. Inspired by his wife and son, Kobus is a firm believer in the power of doing ‘good’ business to the benefit of all parties involved, as he strives daily to pursue the elusive balance between work and life. Kobus is a dedicated Espresso enthusiast and master mead-maker, with dreams of retiring on a family wine farm to keep himself busy with the finer things in life.

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