Sales Enablement for Success [Where to Start]

February 28, 2022 Kobus Van Den Berg

It’s important to recognize that sales enablement applies to all customer facing departments, and not only to sales as the name might suggest.

If you work directly with your organizations’ existing, or potential customers, the world that you are required to navigate today can be truly daunting, unless you learn to adapt – and soon!

  The most dangerous phrase in any language...

“We’ve always done it this way”.

In truth, achieving success in a digital world cannot be attained without adopting new technologies

Things you can be sure of…

  • Business is tough right now.
  • There will be a turnaround at some point.
  • You need to do something now to ensure you take advantage of it.
  • Connecting and engaging with your customers in a manner that differentiates you will ensure the long-term well-being of your business.

Buyer expectations and engagement have changed forever, and customer face time has become scarcer and more limited than ever. 

“80% of customer interactions are now digital, and that’s not likely to change post pandemic.”

This means that mastering digital selling has become imperative for business success. 

How can we accomplish this? 

By empowering our sales staff with the tools they need, to help them stand out in an overcrowded business place, thereby enabling them to sell more effectively and with greater success

Technologies are emerging daily to help drive success in a modern digital world. And as consumers have changed, organizations need to follow suit... 

It’s time to step into the age of the Sales Enablement Platform!

These amazing platforms offer game changing benefits, like allowing your revenue and customer facing teams, to: 

  • Find the right content for every communication instantly from across your organization.
  • Break through those cluttered inboxes with stunningly visual custom collections of relevant content.
  • Track your attachments to get meaningful insights and discover which content assets captured the most    attention.
  • Identify how your content moves within your prospects’ organization, helping you identify other            decision makers and influencers
  • Quickly solve customer queries, close hot prospects, and nurture colder ones with real-time insights and live interactive conversations – while your prospects view your content.

 

If you'd like to learn more about this unique approach to content sharing and customer engagement, our team is on hand and ready to show you...

  • How to stand out when approaching new or existing customers.
  • How to be the first to respond and build customer trust, virtually.
  • How to turn the ‘way’ you connect and engage with your customers into just as big a differentiator as ‘what’ you communicate.
  • How to resolve queries or close your prospects faster, and more effectively.
  • How to WOW your customers… and drive repeat business.
  • How to ensure the long-term well-being of your business.

 

What's the successful future of your business worth to you?

Experience the Best Rated SALES & CUSTOMER FACING ENABLEMENT PLATFORM today!

 

About eMSDigital Group

At eMSDigital we believe in doing what we love and loving what we do. This is why we empower our clients daily with the tools, strategies, and guidance needed, to prepare their business for the future. Our passion to help amazing brands prosper - together with our award-winning solutions - has earned us a reputation as a leader in all things ‘digital experience’. If you want to be the envy of your competition, need help moving your B2B business online, or have any questions about creating the perfect digital experience for your customers, we’re just a click away :)

About the Author

Kobus Van Den Berg

Kobus van den Berg is the visionary founder of eMSDigital Group, a global B2B 'Enablement' powerhouse driving revenue growth, elevating CX, and revolutionizing buyer-seller engagement since 2010. Inspired by his wife and son, Kobus is a firm believer in the power of doing ‘good’ business to the benefit of all parties involved, as he strives daily to pursue the elusive balance between work and life. Kobus is a dedicated Espresso enthusiast and master mead-maker, with dreams of retiring on a family wine farm to keep himself busy with the finer things in life.

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