How CX Drives the Modern Marketing Transformation [INFOGRAPHIC]

“If your target audience isn’t listening, it’s not their fault, it’s yours.”

~ Seth Godin

Until now, companies have been predominantly structured around a product-centric approach, with its activities focused on the benefits of the company’s own products or services.

But we live in a customer-centric world, and an organization-wide restructuring around the customer is called for – and this customer experience transformation, is the very key to achieving success – not just today, but well into the future.

As disruption and constant change continues to rule the day, the modern B2B marketer needs to learn and adapt at a rapid pace. Traditional marketing tactics simply don’t cut through the noise, especially with B2B buyers now demanding the same personalized experiences from business, which they have grown accustomed to as consumers.

This is a Modern Marketing era!

Modern Marketing Transformation - Yesterday to Today

So how exactly is modern B2B marketing different from yesterday’s effort?

Well, for starters, we are all marketers now.

The role of traditional marketing is virtually dead, and the customer is no longer owned by sales or marketing (formerly a key area of conflict in business), but rather by all employees and the company overall. Modern marketing means tearing down the silos and working as a team – a revenue team.

These new revenue teams are usually the result of a closely formulated alignment between Sales and Marketing (or Smarketing), together with various other relevant business sections – which may include Customer Service, IT and of course Management for example.

Now functioning together as one revenue team, there is a clear focus allowing the business to build a central content foundation, from which optimized and personalized customer experienced can be distributed at scale.

Content Experience Solutions and Customer Data Platforms (CDP) have for the very first time been included as a brand-new category in the technology ecosystem – shown in the 2019 State Of Marketing Technology Report – and it is fast becoming a core element in the customer experience transformation process.

With these new technologies re-aligning business tech stacks to help revenue teams create their central content foundation – strategies like Account-based Marketing (ABM) and Sales Enablement – which of course needs to be driven by content – are suddenly brought to life with exceptional results.

Revenue teams are now empowered to distribute binge like, personalized experiences to target accounts and buying groups, driving engagement and proving content ROI on a whole new level.

Modern marketing is customer-centric – and customer-centricity is the driving force in today’s business success.

Want to create binge-like customer experiences and drive deeper engagement across your customer’s journey? Let’s Talk CX  

About eMSDigital Group

At eMSDigital we believe in doing what we love and loving what we do. This is why we empower our clients daily with the tools, strategies, and guidance needed, to prepare their business for the future. Our passion to help amazing brands prosper - together with our award-winning solutions - has earned us a reputation as a leader in all things ‘digital experience’. If you want to be the envy of your competition, need help moving your B2B business online, or have any questions about creating the perfect digital experience for your customers, we’re just a click away :)

About the Author

Kobus van den Berg is the visionary founder of eMSDigital Group, a global B2B 'Enablement' powerhouse driving revenue growth, elevating CX, and revolutionizing buyer-seller engagement since 2010. Inspired by his wife and son, Kobus is a firm believer in the power of doing ‘good’ business to the benefit of all parties involved, as he strives daily to pursue the elusive balance between work and life. Kobus is a dedicated Espresso enthusiast and master mead-maker, with dreams of retiring on a family wine farm to keep himself busy with the finer things in life.

Follow on Linkedin Visit Website Visit Calendly More Content by Kobus Van Den Berg