Powerful Rise of the CX Platform

‘Marketing at the Speed of Life’

Our company motto, and an aphorism HIGHLY relevant in today’s marketing arena.

As recently as 2 years ago, the majority of marketers and businesses were still coming to grips with the term ‘Content Experience’ – where today, CX may easily be the biggest thing in B2B right now.

Nevertheless, the proverbial marketing wheel keeps spinning, so where to from here?

It’s clear that CX is not going anywhere soon, but as more and more brands join in and the competition becomes fierce, new dimensions, uses, and directions of the practice emerge.

It is no longer sufficient to merely ‘create’ content.

Today, you have to publish and promote your content to the right niche target audiences in a multi-channel environment, among dozens of other similar businesses trying to do the same, whilst ensuring that you stand out from the crowd - and deliver the hyper-personalized, on-demand experiences your buyers demand in this digital landscape.

No easy task!

Which is exactly why leading marketers and brands are harnessing technology to stay ahead of the curve.

And, there are literally thousands of systems available today - from Website Content Management Systems (CMS), Email Marketing Systems and Social Media Management Systems, to Marketing Automation Tools, CRMs and Content Repositories.

However, when sized up with the ultimate goal of capturing (audience) attention, inherent gaps start to make themselves known…

For instance:

• They can be intrusive,
• They usually try to incentivise and support overly complex marketing methodologies,
• They result in a tedious and lengthy sales cycle, and mostly importantly
• They fail to give the audience the feeling that they are in control.

Herein lies the key to a successful B2B future.

There’s no question that the way in which consumers find and digest information or content has changed forever. We are virtually immune to intrusive adverts and ‘Dr.Google’ (as it has come to be known by many) has given us the means to find the answers to our personal and business problems within seconds. Finally, we are in control! Small wonder we don’t want to be marketed at any longer.

So how does a brand give their audience that all important feeling of control?

Meet the Content Experience (CX) Platform.

This powerful platform addresses the complexities of creating seamless digital experiences and provides the necessary tools and structure to greatly simplify the management of all content in a single platform whilst enhancing business and revenue growth.

The CX Platform quite literally transforms your content into a multi-channel marketing machine, the likes of which has not been seen before, allowing you to…

• boost your SEO
• break down your content silos
• simplify lead generation efforts & speed up your sales cycle
• strengthen customer relationships and brand loyalty
• share each piece of your content with a relevant targeted audience
• improve your overall engagement with customers, and
• greatly enhance your customers’ experience with your brand

…ALL AT ONCE!

Ultimately placing you and your brand on the edge of marketing technology while giving your audience the control they demand.

Want to get introduced to world of B2B Content Experience – and learn about the tools that create business success?

Then hit this link to drop us a mail and we’ll reply in person to set up a call at your convenience.

About eMSDigital Group

At eMSDigital we believe in doing what we love and loving what we do. This is why we empower our clients daily with the tools, strategies, and guidance needed, to prepare their business for the future. Our passion to help amazing brands prosper - together with our award-winning solutions - has earned us a reputation as a leader in all things ‘digital experience’. If you want to be the envy of your competition, need help moving your B2B business online, or have any questions about creating the perfect digital experience for your customers, we’re just a click away :)

About the Author

Kobus van den Berg is the visionary founder of eMSDigital Group, a global B2B 'Enablement' powerhouse driving revenue growth, elevating CX, and revolutionizing buyer-seller engagement since 2010. Inspired by his wife and son, Kobus is a firm believer in the power of doing ‘good’ business to the benefit of all parties involved, as he strives daily to pursue the elusive balance between work and life. Kobus is a dedicated Espresso enthusiast and master mead-maker, with dreams of retiring on a family wine farm to keep himself busy with the finer things in life.

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